HOW A GROWTH PLATEAUED,
6-FIGURE/MTH ECOMMERCE BRAND CRACKED THEIR FIRST MILLION POUND MONTH.
HOW A GROWTH PLATEAUED,
6-FIGURE/MTH ECOMMERCE BRAND CRACKED THEIR FIRST MILLION POUND MONTH.
And stayed on track to hit £30 Million next financial year!
And stayed on track to hit £30 Million
next financial year!
backed up by the big hitters
backed up by the big hitters
"OUR BUSINESS HAS
INCREASED THREEFOLD"
Making Toolden one of the fastest-growing companies in
our industry and featured on TV and in the national press.
Making Toolden one of the fastest growing companies in our industry and featured on TV and in the national press.
Eddie Grovu, Head of eCommerce & Digital at Toolden
The background.
Toolden is a one-stop tool supplier to the UK and Scotland’s trade, government body, and DIY sectors.
To raise brand awareness and sales, the tool supplier relied on trade shows and the distribution of published marketing material for over 30 years.
That was until they launched their eCommerce store in 2016 and their internal team rolled out Google Ads to promote their now growth plateaued, 6-figure/mth store.
But launching a store while having limited time, and enough expertise to run ads came with a setback; a difficulty to grow their business.
That’s because even though they were generating sales from their ads by constantly putting more & more budget in, it came at a low return, stagnating revenues, and a threat to their margins.
And every time they decided to sit down and finally figure out what is and isn’t working in their ad campaigns, nothing added up because the data from different sources were painting conflicting pictures.
Giving them no confidence to test other paid media platforms even though they knew they were at the mercy of the Google Ads platform; its constant changes, disapprovals, and suspensions.
Frustrated by their situation, Toolden’s digital marketing team turned to us for help.
The audit.
In 2019, when we audited the performance of Toolden’s Google Ad account, we found that they had major data tracking issues.
Example; one of the data sources over-reported revenue figures due to disapproved product orders feeding through.
In addition, the structural set-up of their Google Ad campaigns needed work and their Shopping campaigns were under-spending compared to the potential we uncovered it had.
We also identified that Microsoft Ads was an untouched opportunity for them to explore and diversify their paid ads strategy.
The background.
Toolden is a one-stop tool supplier to the UK and Scotland’s trade, government body, and DIY sectors.
To raise brand awareness and sales, the tool supplier relied on trade shows and the distribution of published marketing material for over 30 years.
That was until they launched their eCommerce store in 2016 and their internal team rolled out Google Ads to promote their now growth plateaued, 6-figure/mth store.
But launching a store while having limited time, and enough expertise to run ads came with a setback; a difficulty to grow their business.
That’s because even though they were generating sales from their ads by constantly putting more & more budget in, it came at a low return, stagnating revenues, and a threat to their margins.
And every time they decided to sit down and finally figure out what is and isn’t working in their ad campaigns, nothing added up because the data from different sources were painting conflicting pictures.
Giving them no confidence to test other paid media platforms even though they knew they were at the mercy of the Google Ads platform; its constant changes, disapprovals, and suspensions.
Frustrated by their situation, Toolden’s digital marketing team turned to us for help.
Here's what the head of Toolden's
eCommerce store has to say about the
MILLION POUND RESULTS
Results achieved.
Results achieved.
Revenue
7 to 8-Figure Business
ROAS
586%
Jobs
Secured &
Recruiting
Revenue
7 to 8-Figure Business
ROAS
586%
Jobs
Secured &Recruiting
In ONLY 6 months after fixing their data tracking issues and implementing a next-level paid ads strategy encompassing Google and Microsoft Ads, Toolden:
In ONLY 6 months after fixing their data tracking issues and implementing a next-level paid ads strategy encompassing Google and Microsoft Ads, Toolden:
- Cracked their first-ever £1million a month in revenue and have become an 8-figure/yr business. They’re also well on track to hit £30 million in their 2021 financial year...
- Saw a mind-blowing 586% increase in their Return On Ad Spend (ROAS) in May 2019 compared to October 2018…
- Partnered with finance companies to make payments easier for their customers & introduced free delivery options...
- Were by the means to increase their product range to offer over 30,000 lines in their 80,000 square feet warehouse. . . resulting in a constant stream of supply for their customers...
- Secured the jobs of their employees, expanded their headcount, and are currently recruiting for more staff!
All of these results were achieved in the THICK of the Covid-19 outbreak that was negatively impacting the UK and Scotland - countries in which they operate.
Launching an eCommerce store
and consistently growing it are
two different things.
Perhaps this sounds familiar...
...You’ve been able to grow your business to 6 or 7-figures a year but have you noticed how no matter what you do or who you partner up with, you just can’t reach the next revenue bracket?
Perhaps, like Toolden, the data doesn’t quite add up or you see your competitors growing while you continue to run on the same spot.
And you think that in order to, for the very least, maintain your current revenue levels, it’s the norm to continue to spend more on ads with a return so low it hurts your margins.
It’s the worst catch-22 scenario to find yourself in especially considering that employees rely on you for job security - now more than ever because of Covid-19’s impact on economies and job opportunities.
And the goal to one day partner with finance companies and or offer free delivery feels like it’s slipping through your fingers.
If only you could kick the ever-growing frustration away and sleep easy again because you know you’re hitting your growth targets.
Well.... The good news is that you’ve proven you’ve got a business model and product offering that has the potential to grow and grow BIG!
You just need a team of experienced, eCommerce Growth partners (like us) to come in, do an audit, and implement a next-level paid ads strategy that’ll see you grow from 6 or 7 figures a year to 6 or 7 figures a month!
If that sounds like exactly the solution you need then request your free strategy call today.
Launching an eCommerce store
and consistently growing it are
two different things.
Perhaps this sounds familiar...
...You’ve been able to grow your business to 6 or 7-figures a year but have you noticed how no matter what you do or who you partner up with, you just can’t reach the next revenue bracket?
Perhaps, like Toolden, the data doesn’t quite add up or you see your competitors growing while you continue to run on the same spot.
And you think that in order to, for the very least, maintain your current revenue levels, it’s the norm to continue to spend more on ads with a return so low it hurts your margins.
It’s the worst catch-22 scenario to find yourself in especially considering that employees rely on you for job security - now more than ever because of Covid-19’s impact on economies and job opportunities.
And the goal to one day partner with finance companies and or offer free delivery feels like it’s slipping through your fingers.
If only you could kick the ever-growing frustration away and sleep easy again because you know you’re hitting your growth targets.
Well.... The good news is that you’ve proven you’ve got a business model and product offering that has the potential to grow and grow BIG!
You just need a team of experienced, e-Commerce Growth partners (like us) to come in, do an audit, and implement a next-level paid ads strategy that’ll see you grow from 6 or 7 figures a year to 6 or 7 figures a month!
If that sounds like exactly the solution you need then request your free strategy call today.
Want results like these?
WE CAN HELP, IN FACT
IT'S OUR SPECIALTY!
Want results like these?
WE CAN HELP, IN FACT
IT'S OUR SPECIALTY!
Push has been a partner in our program since 2016 and have a high level of focus on helping customers improve their digital performance.
Asaf Paz, Google Agency Lead at
Push has seen an upward growth trajectory and is now a Facebook Marketing Partner Agency, well versed with our advertising suite.
Nikita Srinivasan, Senior Agency Strategist at
Focus more time on growing your business.
Trust your advertising
to an Elite Partner, like Push.
Andy Tam, Partner Sales Bing Ads at
A little bit about our Pushlings.
Here at Push, we help growth plateaued eCommerce brands around the world pandemic-proof their businesses and crack their next revenue bracket.
We do this by using next-level paid ads techniques to get them to go from generating 6 or 7-figures/yr to 6 or 7-figures/mth.
Put simply, we’re the expert eCommerce growth partner you’ve been looking for.
One that you can count on to keep you ahead for the long run - guaranteed!
Why, well most advertisers think it's still about Pay Per Click or bidding for a visitor, Pushlings are obsessed with Artificial Intelligence and Machine Learning to make greater growth and sales impacts for eCommerce stores.
A little bit about our Pushlings.
Here at Push, we help growth plateaued eCommerce brands around the world pandemic-proof their businesses and crack their next revenue bracket.
We do this by using next-level paid ads techniques to get them to go from generating 6 or 7-figures/yr to 6 or 7-figures/mth.
Put simply, we’re the expert eCommerce growth partner you’ve been looking for.
One that you can count on to keep you ahead for the long run - guaranteed!
Why, well most advertisers think it's still about Pay Per Click or bidding for a visitor, Pushlings are obsessed with Artificial Intelligence and Machine Learning to make greater growth and sales impacts for eCommerce stores.
Just look at how eCommerce stores
grow once they partner with us.
Just look at how eCommerce stores
grow once they partner with us.
Other eCommerce businesses we have helped grow.
Other eCommerce businesses we have helped grow.
GREW OUR DIGITAL
PLATFORMS QUICKLY!
Georgia Epey, Campaign & CRM Manager at
Astrid & Miyu (Jewellery eCommerce)
"Working with Push so far has been an extremely positive experience. They have done an amazing job on growing our digital platforms within a short time frame.
Weekly catch up calls with our account managers creates a seamless process for us, ensuring both channels are consistent and everyone is on the same page. I have learnt a lot from them myself as a digital marketer and I wouldn’t hesitate to recommend them!"
THEY HELP US
COMPETE AND LEAD!
Lee Thomas, eCommerce Manager at
Mo Bro’s (Men's Grooming eCommerce)
“Google Ads is a critical acquisition channel for us. The Push expertise has enabled us to compete and lead in the paid ads arena for beard grooming. The Push team feels like an extended part of the Mo Bros family."
WE CONSIDER
THEM TEAMMATES!
Abbie Hediger, eCommerce Manager at
Tailwind Nutrition (Nutrition eCommerce)
“Working with the Push team has exceeded our expectations at Tailwind Nutrition. Push is a true digital marketing partner who we consider teammates, not just another agency.
Since beginning our partnership, our digital marketing revenue has grown over 200% YoY and makes up over 50% of our total revenue. Not only does Push bring strategy and execution to the table, but they are easy to work with, prompt at communicating and care about our brand.”
GREW OUR DIGITAL
PLATFORMS QUICKLY!
Georgia Epey, Campaign & CRM Manager at Astrid & Miyu (Jewellery eCommerce)
"Working with Push so far has been an extremely positive experience. They have done an amazing job on growing our digital platforms within a short time frame.
Weekly catch up calls with our account managers creates a seamless process for us, ensuring both channels are consistent and everyone is on the same page. I have learnt a lot from them myself as a digital marketer and I wouldn’t hesitate to recommend them!"
THEY HELP US
COMPETE AND LEAD!
Lee Thomas, eCommerce Manager at
Mo Bro’s (Men's Grooming eCommerce)
“Google Ads is a critical acquisition channel for us. The Push expertise has enabled us to compete and lead in the paid ads arena for beard grooming. The Push team feels like an extended part of the Mo Bros family."
WE CONSIDER
THEM TEAMMATES!
Abbie Hediger, eCommerce Manager at
Tailwind Nutrition (Nutrition eCommerce)
“Working with the Push team has exceeded our expectations at Tailwind Nutrition. Push is a true digital marketing partner who we consider teammates, not just another agency.
Since beginning our partnership, our digital marketing revenue has grown over 200% YoY and makes up over 50% of our total revenue. Not only does Push bring strategy and execution to the table, but they are easy to work with, prompt at communicating and care about our brand.”
We'd love to chat!
Ready to grow your eCommerce store
again with experts you can trust?
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